Consumer packaged goods (CPG) — and to some extent, services — is arguably one of the most challenging industries to be successful in. As consumer purchasing habits change, so do the ways they learn about new brands and products. Data analytics offer consumer products companies a significant advantage to quickly identify and act on key consumer trends and preferences. The right data insights can drive loyalty, marketing, promotion, inventory performance, and sales. However, how do you know what data exists? Is the data accurate and reliable?
Coaction Global helps you best use information to gain business insight through our off-the-shelf AI/Machine Learning solutions, Microsoft Cognitive Services and Microsoft Automated Machine Learning.